The images you see on this site all look like real photographs, taken in important photographic studios, but actually they are all virtual set productions created on the computer. Location, furnishings and objects are all virtual models. The physical set has been replaced by a virtual one.
The settings created are the fruit of projects curated by the RA team of architects, stylists and visionaries, whose only limit is their imagination. The colour palette is practically endless, as it is and always will be free from the limits of physics.
When you create a virtual set, it has a more or less unlimited number of aesthetic moods. We can take inspiration from everything around us and insert any object, even one you saw just the other day, in order to construct any location online...
The search for objects and furnishings for a set is no longer restricted to the photographers stock or the network of suppliers available in the surrounding area, the search can be worldwide, any object and any piece of furniture can be modelled and reconstructed, without having to transport anything.
From the mood to the art buyer, from the architect to the modeller, everyone is available to create a virtual set that is entirely yours, made to meet your needs, dedicated, personal, just like something from a dressmaker's atelier. Made just for you.
All that is required is the basic information, such as the scene’s mood, dimensions, textures, etc., and once the visual lay-out has been defined the whole thing is modelled.
No set construction, no lay-out, hire, assembly or transport.
It only takes a few days from when we receive the brief to create a complete virtual set, with every object you require. This is also without anybody having to move from the office; it is all done completely online.
As it is a specially created virtual image, and as it is possible to produce close-ups, changing, replacing and modelling every single element on the set, it will always be new.
When we create virtual sets we use neither goods nor products, we throw nothing away because nothing is necessary, and the virtual set is still there.
Eliminating the need to build a physical set means it is not necessary to move goods, either to furnish it or set it up, and this means considerable savings both in time and money.
Created using rendering and photo-retouching methods perfected by professionals with over 15 years’ experience in this sector, they look more realistic than real photos.